Keyword research is beneficial when looking for great content ideas to produce highly engaging content that users will enjoy and increase traffic.

In this article, you'll learn how to conduct keyword research for your WordPress website.

 

Keyword Research: What Is It, and Why Do You Need It?

Both content producers and SEO professionals use the technique of keyword research. It assists you in learning the keywords people use to find content similar to yours.

You can use these keywords to improve the SEO of your blog posts once you are aware of the search terms people are using. This may increase the traffic you receive from search engines like Google.

Some website owners assume they know what keywords their visitors use to find their website. Instead of relying on educated guesses, you can access practical tools that support decision-making based on actual data.

Incorporate keyword research into your WordPress SEO plan to

• Boost your website's search engine traffic.
• Identify the search terms your audience uses to find you.
• Find ideas for articles that have a good search volume and are simple to rank for.
• Discover what your rivals are doing, then outperform them!

In light of that, let's examine how to conduct keyword research for your WordPress blog.

The top keyword research tools that we used for our projects are highlighted in this post. We'll go over each tool and how it can make keyword research look easy for you.

 

Semrush (Recommended)

 

One of the top SEO tools available is Semrush. It is an all-inclusive SEO toolkit with tools for keyword research, paid advertising, organic research, and thorough competitor analysis.

Visit the Semrush website to get started. Type a keyword next in the "Enter domain, keyword, or URL" field.

You can use any word or phrase associated with your company if you don't already have any. For instance, the word "headphones" might be an excellent place to start if you operate an eCommerce site that sells headphones. 

When you click the "Start now" button, Semrush will present a wealth of data about the keyword you just typed.

This includes the cost per click (CPC) for paid advertising, the number of searches, and the number of results.

You will see a list of associated keywords if you scroll down a little. The search terms you entered on the Semrush homepage are known as related keywords.

Some websites repeatedly insert the same keyword into their content to rank for that keyword, which is unethical. This makes reading your content more challenging.

If Google suspects you're using these strategies, they may even impose a penalty on your website, which can lower your position in the search engine rankings.

Including many related keywords in your content can convince search engines that you're writing about your chosen subject in-depth. This is why you should have relevant keywords in your content whenever possible.

Click "View all…" to see the complete list of related terms.

Continue to the SERP Analysis section by scrolling down. The term SERP refers to a search engine results page. This is the page the search engines show following a user's word or phrase search.

The top search results for the keyword you initially entered are shown in the SERP Analysis section.

These websites are your biggest competitors if you want to rank for this keyword.

Click on the URL of any result to view a thorough Organic Report.

By examining this report, you can better comprehend why this page is highly ranked for this specific keyword.

Semrush has a Keyword Magic Tool if you want to learn more about the associated keywords. This gives you quick access to data on a more extensive selection of related keywords.

Click the Keyword Magic Tool in the Semrush sidebar to view this tool in action.

Click the add (+) icon next to a keyword you think has potential. You'll add this word or phrase to Semrush's keyword tool, where you can discover more information about it.

The next step is to examine competition for those words or phrases once you have identified high-volume keywords. Capturing any of that traffic may take time if there is a lot of competition for a keyword with a high search volume.

To view a detailed analysis, click on the current ranking links for your chosen keyword. Additionally visible are the backlinks for that URL, additional keywords for which that page ranks, and an estimate of the volume of search traffic that link receives.

Semrush is, by far, the best keyword research tool available. It helps you determine how to rank for those keywords and provides keyword suggestions.

Semrush and All in One SEO (AIOSEO) have been integrated to make it easier for you to find and research relevant keywords from your WordPress dashboard.

To access AIOSEO's Focus Keyphrase section when creating a page or post in WordPress, scroll down the page. The keyword you want to use in this content can then be entered.

After that, press the Add Focus Keyphrase button. After scanning your content, AIOSEO will grade it for SEO. Making sure it is optimized for the search term you want to rank for is simple with this method.

Finding associated words and phrases is also made simple by Semrush integration. 

Click the Get Additional Keyphrases button to get started. In a popup that appears, you can log into your Semrush account.

You can investigate the associated keywords inside your WordPress dashboard after linking your Semrush account to AIOSEO. 

AIOSEO will show even the search volume and trends for each associated keyword. This can assist you in identifying the keywords that may drive the most traffic to your website.

 

 

 

Ahrefs

Ahrefs has become one of the most potent tools for keyword research. It teaches you how to outperform your competitors in search results and why they rank highly.

Every day, Ahrefs crawls more than 6 billion pages, collecting over 22 trillion links from over 170 different domains. That's a lot of information, but the Ahrefs platform's real beauty is in how it enables you to use it for keyword research. 

The user-friendly Ahrefs interface divides this information into various groups. Enter your domain name into the search box, and Ahrefs will present a wealth of data in a clear format.

Ahfres will first give you a summary of the data for this domain. This includes backlink volume, referring domains, organic keyword density, and content analysis. To learn more, click on any of these sections.

There's a lot to discover. Selecting "Organic Keywords," one of the most helpful reports will be displayed. A list of keywords related to the domain name will be shown along with search volume, rank, URL, and other information.

Start typing phrases or words into the search box to develop keyword suggestions. It might be the name of your best-selling item or a recent buzzword in your sector. 

Then, a list of keyword suggestions with their search volume, difficulty score, and clickthrough rates will be produced by Ahrefs' keyword explorer tool. We advise searching for terms with a high search volume and a low difficulty rating.

Ahrefs offers solid tools for rank tracking, web monitoring, content analysis, and other tasks. All reports can be exported in CSV or PDF format so that you can edit them in your preferred spreadsheet program.

 

AnswerThePublic

AnswerThePublic is a free tool for finding content ideas and visual keywords. It utilizes the auto-suggest features of Google and Bing and presents this information in an easier-to-understand format.

Visit the AnswerThePublic website and type a word or phrase to get going. After loading related keywords, the tool will display them as a visual map. 

AnswerThePublic will open a new browser tab with the Google search results for any keyword you select when you click it. This is a quick way to research the queries people are using to find content that responds to those questions. 

All of AnswerThePublic's keyword research is displayed on a single page. These datasets are also available as image downloads. 

The data from AnswerThePublic can also be exported to a CSV file. Then, you can use your preferred spreadsheet program to explore this data.

More Keyword Research Tips

You can get a ton of information from all the abovementioned tools.

Here are some suggestions on locating the keywords that drive lots of traffic to your website if you need help determining where to begin.

 

Start With Broader Search Terms

Finding the ideal search terms on your first attempt is not the goal of keyword research.

There's a reason it's called research, after all! 

Starting with broader, fuzzier search terms makes a lot of sense. This could be the name of your business, your products, or significant issues affecting your sector. 

Then you can examine the outcomes and hone your potential keywords. The Additional Keyphrases feature in AIOSEO makes it simple to locate related keywords.

The search volume and trends for these associated words and phrases can then be seen. You can use this to find new keywords that could potentially drive highly targeted, high-converting traffic to your website.   

Do Competitor Research

In competitor research, you analyze your keyword performance using a tool and contrast it with your rivals.

Some tools can even assist you in identifying chances to outperform your rivals. For instance, the Semrush sidebar has a section devoted to researching competitors.

Focus on Search Intent

The user's search intent is the goal they had in mind when they used this specific keyword.

Specific search intent exists for some keywords. Others are a bit vague. 

Take the example of someone typing "burrito" into a search engine. This person might be looking for a burrito recipe or ordering takeout. They might even be trying to find out what a burrito is.

It needs to be clarified what they're looking for. Even if you successfully rank for this keyword, producing content relevant to the visitor's search intent might take a lot of work. The reason is simple: the word "burrito" can be used in many different ways. 

Now consider the query "best vegetarian burrito recipe." The search objective is much clearer in this case.

Even though fewer people use this keyword, producing content that matches the searcher's intent is still simpler.

The temptation to use broad, frequently searched-for terms when conducting keyword research is constant.

The search intent must be kept in mind, though. 

In this case, a tool like AIOSEO can assist you in locating relevant keywords with a lower search volume but a distinct search intent.

Applying Keyword Research in Your Business or Blog?

Keyword research aims to highlight what your customers are looking for and rank those terms in the search results. Depending on your content strategy, there are different ways to accomplish that.

Create a sound content marketing strategy based on the keywords you want to target first. This could entail producing educational blog posts, infographics, and videos about this keyword.

Businesses can use their new keywords to target landing pages, documentation, FAQs, and other website content. 

You can use AIOSEO to enter your target keyword when writing your content. After that, AIOSEO will assist you in optimizing your content for this main keyword.

You can use those keywords in your product categories, descriptions, and titles if you operate an online store.

How To Track the Performance of Your Keyword Research?

Was the keyword research you did successful? Do you still need to work on your website, or do you see increased traffic from search engines?

You'll need to keep tabs on your progress to respond to these questions.

You'll first need to sign up for Google Search Console. This tool offers information about how Google perceives your website. The keywords you rank for and your specific position in the search results can be tracked using Google Search Console. 

You must integrate Google Analytics with your WordPress website to track your content's performance accurately.

MonsterInsights (arguably the best Google Analytics plugin for WordPress) does this in the best way. More than 3 million companies, including Microsoft, Bloomberg, PlayStation, and Subway, use it.

We sincerely hope this article has taught you how to conduct keyword research for your WordPress blog.